MyProtein have managed to achieve an almost cult like status within the supplement market – especially with everyday men and women who are looking to get the very best out of their training routine without the substantial cost that usually comes with a supplement plan. Quite simply, MyProtein Impact Whey provides the best value for money of any protein we know about in the European market.
The company manages to do this by producing and developing their protein supplements themselves. With no additional overheads other than their website, it means that they can sell high quantities of the supplements at the lowest possible price to the consumer. What this means for me and you is that suddenly, your monthly supplement bill just got a whole lot cheaper. Perfect in the current economic climate, and with the money you save, you can either put towards other aspects of your lifestyle, or invest in another supplement to stack with it to push your gains forward!
With all this talk of developing products in house and the low cost of the product, you would be forgiven for thinking that MyProtein must have to skimp on quality ingredients, or that the whey itself is not as effective as leading brands. However, this is definitely not the case. The blend consists of whey protein concentrates, which as most obsessed supplement users will know, contains the highest biological value of any known protein.
Not only that, MyProtein only use premium grade whey protein concentrate from vegetarian sweet cheese, which is sourced directly from some of the world’s leading whey protein manufacturers. This all combines to produce a protein powder that delivers a massive 82% protein content! Unbelievable for the price of the product.
Here is what MyProtein have to say about the Impact Whey Protein manufacturing process:
We utilise a unique combination of membrane filtration technology and drying at low temperature and pressure. This ensures gentle separation and concentration of the protein and retains its natural function and high nutritional value to give a high quality whey protein concentrate.
Our Impact Whey Protein® provides over 82g of protein per 100g (dry basis), is low in fat and lactose and rich in calcium. This protein is an excellent source of essential amino acids and contains one of the highest proportions of branched chain amino acids found in natural protein.
Traceability is a key part of our quality monitoring process and to aid this process we work directly with the world’s leading whey manufacturers to ensure we have complete knowledge and confidence in the production process of our whey protein.
The protein fractions are: 44% Beta lactoglobulin, 17% Alpha lactalbumin, 1.5% Bovine serum albumin, 8% Immunoglobulin G, 0.5% Lactoferrin, 26% Glycomacropeptide.
As you can see, the company take their products and quality control seriously. What we love most about this transparency is that they even post their Certificate Of Analysis and Amino Acid profile on each and every product. To see the COA for MyProtein’s Impact Whey, just click here. (PDF file.)
Again, when a product is so cheap you would probably expect it to taste terrible right? Wrong. Impact Whey Protein comes in so many flavours that there is bound to be one for everybody’s individual taste. Traditional protein flavours like chocolate, raspberry and vanilla are lined up with more extravagant choices like cookies and cream, banoffee and mocha. Here at FitnessBeans, the team have tried nearly all of them, and every single one has been of a decent quality.
The chocolate varieties are perhaps the best of the lot; producing a great tasting and creamy shake that is actually enjoyable to take regularly. However, you must be aware that chocolate varieties reduce protein content by 8% due to the added cocoa.
The unflavoured version is just pure unbridled protein with no added sugars or fillers. Some people cannot stomach it, although a lot of people mention that it simply tastes of ‘nothing’. Some will treat their protein shakes as a ‘means to an end’ and just down them each time. For those of you who this applies, the unflavoured version has the highest protein content per 100 grams and is also around 20% cheaper than the flavoured varieties!
Mixability is overall very good, especially if you utilise one of MyProtein’s excellent wire ball shaker cups. In just a few shakes it produces a smooth shake with no left over residue, no matter whether you are mixing with water or milk.
Overall this is a high quality protein that is also superb value for money. MyProtein Impact Whey Protein is an everyday essential that deserves its place as the foundation to your supplementation plan.
Energy: 98.3 Kcal
Energy: 414.0 kJ
Protein (dry basis): 20.5g
Protein (as-is): 19.6g
Calcium: 125.0 mg
Cholesterol: 0.5 mg
Correct for unflavoured version. Flavoured versions reduce protein content by approximately 3% and chocolate flavours reduces it by approximately 8%.
Add 150-250ml of water or milk into our shaker (the less liquid the thicker the shake will be). Then add 1 MP large scoop (25g), shake and consume. Use 2-3 times daily or as required.
1 x level MP Plastic Scoop (large) weighs 25g. (not included)